Did you know that how you write for your website affects whether or not your visitors will turn into customers? That’s right. Gone are the days when we could just slap something up onto a website and get tons of sales because you are the only one of your competition that has a website.
Nowadays everyone has a website, but not everyone is up to date with how to write for their website. That is where you can have the advantage.
When you go to a website, do you read every word? I don’t, and I’d say it’s a pretty safe bet that you don’t either. I just skim, and try to get the main points before clicking off to another page.
You need keep that in mind when you write. Most of your visitors are just going to skim. That means you will only have about 3-5 seconds before they click away, so that is why content placement and wording is so important.
Create better content using these tips:
1. Write as if you were writing to your client/customer. Say things like “We help you make more money” instead of “We help our clients make more money”. This is engaging and more personal to your visitor. They will be more likely to purchase or contact you because you make them feel important.
2. Use short paragraphs in your writing. It’s easier for your visitor to read, as well as makes things more interesting for them. It also provides a clean and organized feel to your page. You can see that I used this tactic at the beginning of this article as an example.
3. Don’t use big words that takes a PhD to understand. Because of the vast majority of people using the internet, the average reading level is about 6th grade. So be clear and concise when you write for your website, and don’t use corporate speak unless your target audience will be able to understand it.
4. Use a call to action. Make it easy for your customer to purchase or contact you by adding a call to action at the end of everything you write. It doesn’t have to be pushy, just something that will encourage an action. An example is: “If you would like to learn more about marketing, sign up for our weekly newsletter today! *insert link to newsletter*”. If you don’t have a call to action, then your visitor will most likely go somewhere else because they don’t know how to order from you or contact you. Don’t make them work for it! You want to make it as easy as possible.
If you have any writing tips or tips on how to engage your website visitor, please share with us in the comments below! Happy Writing!